Google Play Store ASO: Cross Backlink
We are going to talk about an ASO technique which is not mentioned before. It is defining cross backlinks between apps in Play Store.
We have mentioned in our previous article that backlinks have a unique effect on the ranking of apps. If you have not read it yet, you can read it here.
Google Play Store allows the use of HTML “a” tag in the app description section. Although these links are not visible in Google Play Store app, they are active on https://play.google.com.
If you have more than one app, you can try to define backlinks between each other.
Let’s assume that you have two apps. App A and app B. App A is a music download app and app B is an antivirus app. Add the following code at the end of the description of app A:
Add the following code at the end of the description of app B:
<a href=”APP_A_LINK”>download music</a>
Thus, A app used “antivirus” word to backlink B app, and the B app used “download music” word to backlink A app.
https://play.google.com website has a great ranking on search engines. The fact that your two apps linked each other on https://play.google.com website will improve the reputation of your apps in these keywords and it will help you to rank higher.